Medical Marketing Whiz sets free webinar on slower bookings

Medical Marketing Whiz will host a free June 30 Zoom webinar for medspa, aesthetic and wellness practices that want to counter softer bookings and weaker ad returns. The session will cover SEO, AI search, reviews, email, events and retention strategies aimed at making practice revenue more predictable. Why it matters: - Aesthetic and wellness practices facing slower bookings are being told to look beyond paid ads and build more durable marketing channels. - The webinar targets practices that need more predictable revenue during uncertain economic periods and slower seasonal months. - Medical Marketing Whiz is positioning the session as a practical roadmap for improving visibility, trust and repeat business. What happened: - Medical Marketing Whiz will host a free online webinar on Tuesday, June 30, 2026, from 12:30 PM to 1:00 PM ET. - The session is titled “Is the Economy Slowing Your Practice Down, Or Are You Letting It?” - Lori Werner, founder of Medical Marketing Whiz, will host the live Zoom event. - The webinar is aimed at medspa owners, aesthetic practice owners and wellness providers. - Registration is available here . The details: - The webinar will focus on SEO and AI search optimization, including visibility in Google search, ChatGPT and Google AI Overviews. - Werner will outline a 30-day reviews campaign that includes staff contest ideas and patient incentive strategies. - The session will explain how practices can use email marketing to turn their patient lists into repeat revenue. - The webinar will cover events and webinars as direct revenue tools, not just brand-building channels. - The training will address retention strategies, memberships and packages as ways to create more stable monthly income. - The session is designed for practices already spending on Google or Meta ads but questioning the return. - The webinar is also aimed at owners who know they should do more with SEO, email, reviews and retention but have not built a plan. - Medical Marketing Whiz says the session will be a strategy-focused working session rather than a theory-heavy lecture. Between the lines: - Werner argues the slowdown many practices are feeling is less about demand disappearing and more about patients becoming more selective. - That means practices with weak visibility or inconsistent follow-up may be losing share even if the overall market is still spending. - The webinar reflects a broader shift toward owned marketing channels and retention, not only lead generation from ads. - Werner said patients have not stopped spending on aesthetics, wellness and preventive care, but are choosing practices they can find, trust and feel connected to. What’s next: - Attendees will leave with actionable steps they can begin implementing immediately, according to the webinar announcement. - The Zoom link will be provided after registration. - Medical Marketing Whiz will continue marketing the event to practice owners seeking a clearer growth plan. - Lori Werner is expected to frame the session around strengthening market visibility and improving patient decision-making. The bottom line: - Medical Marketing Whiz is betting that practices can offset softer bookings by tightening SEO, reputation, email and retention instead of relying on ads alone.