Walmart, SCAN to launch co-branded Medicare Advantage plan

SCAN Health Plan and Walmart are teaming up on a co-branded Medicare Advantage offering in two states, with access expected for more than 2 million Medicare enrollees. The plan ties SCAN’s Medicare expertise to Walmart’s health, wellness and technology tools, including personalized nutrition guidance and possible pharmacy, vision and OTC benefits pending approval.

Why it matters: - The collaboration could give Medicare members a more connected experience across health coverage, shopping and wellness support. - The plan is expected to reach more than 2 million Medicare enrollees in two states. - The offering is built to help older adults turn health guidance into everyday actions at home and in stores.

What happened: - SCAN Health Plan and Walmart announced a strategic collaboration to launch a co-branded Medicare Advantage plan. - The plan will debut in two states. - SCAN and Walmart said the offering will connect Medicare benefits more closely with Walmart’s health and wellness products, services and technology.

The details: - Possible benefits include pharmacy services, vision services, food benefits and over-the-counter benefits, pending regulatory review and approval. - Walmart is bringing Everyday Health Signals to the collaboration, an AI-powered platform for personalized nutrition and wellness experiences. - The platform lets participants share a wellness goal and receive tailored health and nutrition insights based on those goals and shopping preferences. - SCAN and Walmart plan to make those capabilities available to participating members as part of broader coaching and wellness support. - SCAN said the goal is to help members make more informed choices about health and well-being. - Walmart said the collaboration builds on more than a decade of helping customers navigate Medicare choices. - Walmart Insurance Services launched in 2020 as Walmart’s licensed insurance agency.

Between the lines: - The partnership blends SCAN’s Medicare specialization with Walmart’s retail reach and digital tools. - The companies are betting that shopping behavior can make nutrition guidance more relevant and easier to act on. - The move also extends Walmart’s role in health care beyond retail into Medicare support and personalized wellness.

What's next: - The companies plan to roll out the co-branded Medicare Advantage plan after regulatory review and approval. - Participating members are expected to get access to coaching and wellness support tied to their shopping and health goals. - SCAN and Walmart will continue working on a more connected Medicare Advantage experience across food, pharmacy, vision and other services.

The bottom line: - SCAN and Walmart are pairing insurance expertise with retail and tech capabilities to create a Medicare product designed around everyday life, not just doctor visits.