Advanced Functional Medicine named Functional Practice of the Year in San Diego

Advanced Functional Medicine has been named Functional Practice of the Year San Diego by the Consumer Ratings Institute after earning a 5.0-star rating across 750 public reviews. The recognition spotlights the clinic’s San Diego-based, root-cause care model and its mix of in-person and remote functional medicine services.

Why it matters: - The award puts a local spotlight on a San Diego clinic that has built a strong consumer reputation across a large review base. - The recognition may help patients comparing functional medicine providers understand which practices have broad public support.

What happened: - Advanced Functional Medicine was named Functional Practice of the Year San Diego by the Consumer Ratings Institute on October 9, 2026. - The Consumer Ratings Institute based the recognition on publicly accessible consumer review data. - The clinic earned a 5.0-star rating across 750 reviews.

The details: - Advanced Functional Medicine describes itself as San Diego's premier functional medicine clinic and California's largest and longest-standing functional medicine clinic. - Dr. Matthew Willis leads the practice. - The clinic focuses on root-cause care for hormonal imbalances, chronic fatigue, digestive disorders, autoimmune conditions, thyroid issues and metabolic dysfunction. - Patients receive lab testing covering more than 200 biomarkers. - Care plans may include dietary guidance, supplements, lifestyle changes and peptide or hormone support when needed. - The practice serves patients in San Diego and nationwide through in-person and remote consultations. - The integrative team includes functional medicine-certified dietitians, nutritionists, nurses, doctors, health coaches and a holistic therapist. - The office is at 5405 Morehouse Drive, Suite 135, in San Diego.

Between the lines: - The award reflects how consumer review data is increasingly used as a proxy for trust and service quality in healthcare-adjacent industries. - The clinic’s broad treatment scope and remote-consultation model suggest a business built to reach patients beyond its local market.

What's next: - Advanced Functional Medicine is likely to continue using the recognition as proof of patient satisfaction and market credibility. - The clinic will keep offering in-person and virtual consultations for patients in California and across the country.

The bottom line: - Advanced Functional Medicine now has a third-party recognition backed by a large volume of public reviews, reinforcing its position in San Diego's functional medicine market.